by Minter Dial | May 6, 2021 | Artificial Intelligence (AI), Cyber Security, Futureproof, Marketing
I attended the Pega World Inspire 2021 which, for the second year in a row, was held online. Let’s hope in 2022, it’ll be back in person (Las Vegas!). It was, overall, a highly polished and high-speed 2.5-hour affair with a lot of content delivered. I...
by Minter Dial | Apr 28, 2021 | Branding, Ethics, Marketing, Meaningfulness
With purpose being all the rage these days, it’s normal to start hearing about wild and crazy purposes being bandied about. On one end of the scale, you’ve got grand missions like: “To stop Ocean Plastic by gathering a billion people together to monetize...
by Minter Dial | Apr 21, 2021 | Artificial Intelligence (AI), Ethics, Marketing, Social Media
After a spate of emails from a fairly large portal site (it’s ranked around 50,000th on Alexa worldwide), I was appalled at the number of marketing sins they have committed. Either this organization is doing so intentionally, which is borderline unethical, or...
by Minter Dial | Mar 14, 2021 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Mark Schaefer Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is perennially considered as one of the top marketing blogs in the world. His latest (9th) book is a keeper:...
by Minter Dial | Dec 27, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with George Brontén George Brontén is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and...
by Minter Dial | Oct 20, 2020 | Branding, Marketing
How would you evaluate your marketing efforts in terms of trustworthiness on a scale of 1-10 (low to high)? Many are the times that I have seen people inside companies cringe at the way a colleague marketer speaks, or roll their eyes at the types of claims that their...
