Guest Post by Allegra Rienecker I’m going to explain to you my views on social media and what does and doesn’t appeal to me when companies try to reach me through advertising or via influencers. My perspective on social media, as a 16-year-old, is likely a new...
Guest post by Dan Mikkin The Estonian economy is small – and we have made the size work to our advantage. Our country has long been a test ground for e-solutions that affect every level of life, from banking and parking to government services. This is what Estonia is...
Marketing to Gen Z: How to engage with a generation whose first gift was an iPad Forget millennials, there are new kids on the block. Generation Z, roughly speaking people who were born after 1995, are beginning to leave school and college, and enter the workforce. As...
The End of Smug I enjoy Tatler magazine, so British, so chic. In this June issue, an article by Gavanndra Hodge (handle: @gavanndra), entitled, “The end of smug,” puzzled me at first. Was it smug, snug, or snog? The end of snug would have triggered a...
For those of you not on my mailing list (please do sign up here if you enjoy my blog’s content), I recently had a guest article published on Brian Solis’ blog.* This article, which analyzes the digital campaigns of the two finalist candidates...
How to tag someone on LinkedIn if their name doesn’t come up?
