by Minter Dial | Jun 2, 2015 | Leadership, Meaningfulness, Responsibility
“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers...
by Minter Dial | Apr 23, 2015 | Business, Responsibility
Over the past decade, we have seen a tectonic shift in the companies that are ranked the biggest in terms of market capitalization. Brian Solis recorded in What’s the Future [of Business], that 40% of the companies that were in the Fortune 500 in 2000 were no...
by Minter Dial | Apr 14, 2015 | Business, Responsibility
I am regularly asked by people in large organizations whether I know of “great” digital talent for hire. The wish list usually includes a series of competencies as well as proven accomplishments.I need someone really good to help drive the digital...
by Minter Dial | Jan 27, 2015 | New Tech, Responsibility
As companies grapple with the process of digital transformation, there is a rampant search for best practices, secret recipes and potential shortcuts. The truth is that each company will need to find its own path, based on its business, strategy, client base, company...
by Minter Dial | Dec 21, 2014 | Cyber Security, Leadership, Responsibility
We live in an increasingly transparent world, like it or not. In the wake of the SONY hack attack, I have been ruminating about the request by the company for the media NOT to broadcast the private (and embarrassing) emails. In September, when the Apple iCloud was...
by Minter Dial | Nov 9, 2014 | Responsibility, Social Media
It is far from a unanimous belief that personal branding is a good thing. It can become particularly contentious when it comes to an employee’s personal branding. I have heard of top executives talk about “disloyalty.” Others talk about...
How to tag someone on LinkedIn if their name doesn’t come up?
