by Minter Dial | Oct 14, 2014 | Leadership, Responsibility
As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the...
by Minter Dial | Oct 8, 2014 | Responsibility, Social Media
In order to get their ideas through parliament and, more broadly, to survive, politicians need to “market” their ideas. In democracies, they are voted in by their constituents and then need to keep a regular pulse on their stakeholders...
by Minter Dial | Jun 17, 2014 | Responsibility, Social Media
I sometimes marvel at how the business card remains so prevalent in this digitally connected world. The are numerous ways to create and exchange virtual digital cards, via specific apps (e.g. Qikshare), emails with an attached VCF or an aggregated service (e.g....
by Minter Dial | Jun 3, 2014 | Mobile, Responsibility
As organizations continue to zero in on their digital strategy and to build a digital transformation plan, top executives need to make sure that their own Digital IQ is satisfactory in order to make the best decisions. Taking a cue from the obsessive Steve Jobs, who...
by Minter Dial | May 21, 2014 | Leadership, Responsibility
I firmly believe that most top executives need a digital sherpa, someone who personally takes them through the first steps on the road to understanding the digital mindset. It’s one of the defining elements of the iPhone which, because it doesn’t come...
by Minter Dial | Apr 22, 2014 | Leadership, Responsibility
In any version I have of the ideal salesperson in the future, nothing will trump the strength of a great relationship. In an environment of deep flux, companies are grappling with the effects of the internet, an avalanche of new digital tools and devices, pressure on...