Being a “brand guy,” I tend to look at businesses through the lens of branding: what does the brand stand for? how strong is its brand? But, what exactly is a brand? Can any/every company or business actually be a brand? How can one build up a brand? In...
I believe that getting leadership right at your company is not only a sine qua non for business success, it’s going to be vital for society at large, especially going forward in the post-pandemic period. In leadership, we talk a lot of the right qualities and...
Minter Dialogue with David Marquet David Marquet, speaker and author of the best-selling Turn the Ship Around! A True Story of Turning Followers Into Leaders as well Leadership is Language. A graduate of the Annapolis Naval Academy, he became a celebrated commander of...
I get the feeling we are about to undergo a monumental sea change at work. The one-two punch of the global pandemic and social movements such as Black Lives Matter that have spread out around the world mean that we are in for some seismic transformation in business...
I attended, as an ambassador, PegaWorld iNspire 2020 this past Tuesday. Pegasystems describes itself as “the leader in cloud software for customer engagement and operational excellence.” Normally, this event is held IRL and lasts several days. I went last...
As cities, governments, countries and their people gradually ease out of the lockdown period of this global pandemic, I have been wondering how companies and their leadership will re-engage and ramp up their businesses? To be sure, no one has ever been through a...
How to tag someone on LinkedIn if their name doesn’t come up?
