Does your company have a stated purpose? Maybe you are thinking about crafting or finding your brand’s purpose aka North Star? If so, before you get started, there are two important questions to ask first: What is the intention behind your wish to find your...
What does it mean to be a great boss? In a conversation with my friend, Nicolas, who is CEO of a French SME, we talked about the need to review the name of a CEO* aka the Chief EXECUTIVE Officer. He asked: Is it really about being the EXECUTIVE… i.e. the person...
Today, at the top of the strategic imperatives for many companies is the Customer Experience (“CX”). In a survey commissioned by Pegasystems of 5,000 CX practitioners, 92 percent say being customer-centered is a high priority for their...
In the thick of the pandemic, where many countries went into wholesale lockdown mode, companies were mandated to work remotely. Under the principle of “you gotta do what you gotta do,” we all adapted as best we could, learning how to Zoom with or without a...
Buzzwords are a dime a dozen these days, especially when it comes leadership, marketing and to driving business, in general. If you had to list all the words that circulate endlessly on blogs and stream out of experts’ mouths, at the top you probably would start...
Purpose is a word with many definitions. Or least with many interpretations. Just think of the chiding parent who says to their child: “Now, Jimmy, did you do that on purpose?” Or the kid who asks, “What’s the purpose of a wasp? Or the chef who...
How to tag someone on LinkedIn if their name doesn’t come up?
