by Minter Dial | Mar 13, 2013 | Marketing, Responsibility
Digital marketing budgets and costs are bound to rise. As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase. Demand will push up prices, especially since there is...
by Minter Dial | Jan 7, 2013 | New Tech, Responsibility
Digital IQEven if the sector in which you work isn’t directly technological, leading managers must walk the talk in terms of technology in order to understand the true digital opportunities out there. Managers must upgrade their de facto Digital IQ....
by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...
by Minter Dial | Oct 19, 2012 | Minter Dialogue, Podcast, Responsibility
Minter Dialogue #37 Delphine Remy-Boutang is the founder and CEO of Social Bureau, a social business consultancy, created in 2012. With a most interesting background, particularly when Delphine was Worldwide Director of Social Media Marketing at IBM, where she worked...
by Minter Dial | Oct 12, 2012 | Responsibility, Social Media
I attended the Hub Forum 2012, founded and run by Vincent Ducrey and Emmanuel Vivier, in Paris this week. It’s a grand event, attracting the luminaries of the net in France, the top brass of the French ad agencies as well as some high profile managers in...
by Minter Dial | Sep 26, 2012 | Responsibility, Social Media
Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company...
How to tag someone on LinkedIn if their name doesn’t come up?
