Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book “Reinventing You: Define Your Brand, Imagine Your Future,” published by the Harvard Business Review Press....
If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, proper pricing, TV ad...
I have been using the term Digital IQ for quite some time as a way to describe a person’s digital aptness. It has a singular flaw as a term: people might mistakenly believe that it’s just about digital intelligence. As much as we need to understand...
With regard to the use of social media for your business, have you ever heard someone else say (or thought yourself): ”Why bother? It probably won’t be around in a couple of years!” The social media graveyard To each thought, one can...
In today’s connected world, we have had to learn to find ways to break down silos, to work in networks and to collaborate with others. I believe that the power of your network is keenly related to your ability to survive. It is a key part of the so-called “web 2.0”...
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector. Customer service is one of the great ways of humanizing a brand,...
How to tag someone on LinkedIn if their name doesn’t come up?
