by Minter Dial | Jul 19, 2015 | Minter Dialogue, Responsibility, Social Media
Minter Dialogue Episode #155 This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting...
by Minter Dial | Jun 9, 2015 | Marketing, Meaningfulness
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
by Minter Dial | Jun 4, 2015 | Meaningfulness, New Tech
In this fast-paced world we are now all living in, one of the biggest things I see missing in people’s eyes is POSITIVE ENERGY. Too many people just seem to be running on thin air. Whether they are overtaxed by work, personal family life or an overdose...
by Minter Dial | Jun 2, 2015 | Leadership, Meaningfulness, Responsibility
“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers...
by Minter Dial | Apr 23, 2015 | Business, Responsibility
Over the past decade, we have seen a tectonic shift in the companies that are ranked the biggest in terms of market capitalization. Brian Solis recorded in What’s the Future [of Business], that 40% of the companies that were in the Fortune 500 in 2000 were no...
by Minter Dial | Apr 14, 2015 | Business, Responsibility
I am regularly asked by people in large organizations whether I know of “great” digital talent for hire. The wish list usually includes a series of competencies as well as proven accomplishments.I need someone really good to help drive the digital...