How often do you get frustrated with the way people communicate with you? It seems it’s an issue that comes up time and again, whether it is communicating with a colleague, a member of your family or with some corporate or governmental agency. I observe that...
Many senior executives describe themselves as “personally engaged” in digital transformation in their company. Some even go so far as to relate the process as being exciting and revolutionary. And yet, these same executives are also bemoaning that the...
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
These are interesting days, any way you cut it. Whether it’s the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble...
Minter Dialogue Episode #181 This interview is with Chris Dessi, founder and CEO of Silverback Social, a digital agency based out of New York. He is also the founder of theWestchester Digital Summit, an author and a frequent tv commentator and keynote speaker. In this...
How to tag someone on LinkedIn if their name doesn’t come up?
