by Minter Dial | Aug 3, 2017 | Digital Transformation, Futureproof
Over the last two decades digital technologies have manifested themselves as an extremely powerful combination of mutually reinforcing, exponential drivers of fundamental change. At first this change took the form of exciting new channels to markets, a step change in...
by Minter Dial | Jul 23, 2017 | Futureproof, Minter Dialogue, Podcast
Minter Dialogue with Caleb StorkeyCaleb Storkey is co-author with me of our upcoming book, Futureproof, How to get your business ready for the next disruption. In this preview chat, we discuss what are the key points and learnings we’ve had so far. In...
by Minter Dial | Jul 21, 2017 | Digital Transformation, Futureproof, Internet of Things, New Tech
Augmented & Virtual Reality – Is it a fad or a sustainable trend? Virtual reality (VR) is clearly in the process of becoming a trend for communication by brands and by corporations. In North America, the content in virtual reality and augmented reality (AR) is...
by Minter Dial | Jul 11, 2017 | Responsibility, Social Media
Last week (July 3), Tencent’s market value dropped $15 billion. On a total base of $330 billion, that’s a 5% haircut. The media’s narrative was that the stock price drop was due to an announcement by Tencent that they were going to limit the amount...
by Minter Dial | Jul 5, 2017 | Futureproof, Responsibility
I met Antoine de Gabrielli and his wife Beatrice de Gourcuff, through my wife and, as with only those rare relationships with spouse’s friends, I totally co-opted them as if they were my friends originally. They are a most impressive couple, boasting...
by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
