As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three...
It is with these repeated horrific events, like the latest terror attack in Nice, that I hope we are going to have ONE long-term positive effect: To encourage us to do (more) things that are #MEANINGFUL Share on X. In the face of such wanton barbarity, there is an...
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
These are interesting days, any way you cut it. Whether it’s the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble...
Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
How to tag someone on LinkedIn if their name doesn’t come up?
