by Minter Dial | Jun 7, 2018 | Branding, Meaningfulness
In considering a brand's ability to garner greater employee commitment and customer engagement, it's obligatory to talk about the power of emotion. Share on X Yet, so many company executives shun the topic and/or hide behind a wall of “utter”...
by Minter Dial | Nov 14, 2017 | Internet of Things, Meaningfulness, Mental Health, New Tech, Responsibility
I’ve been known to start off conversations by saying: The more digital you become, the less digital you will want to be. #DigitalIQ Share on X Most Gen Y don’t agree with me; Gen Z typically frown at the thought; and Baby Boomers tend to split down the...
by Minter Dial | Oct 7, 2017 | Futureproof, Meaningfulness
A Dialogue between Yu Du and Orlando Fernando Yu and Orlando are the co-leaders of the Meaningfulness Movement. This dialogue was one of their many discussions that led to start of the movement. The Essence Orlando: Our search for meaning is not a luxury but a...
by Minter Dial | Oct 2, 2017 | Business, Collaboration, Futureproof, Meaningfulness, Responsibility
The $13.7B purchase of Whole Foods by Amazon this summer will be a bell-weather for Amazon's future. Share on X Will Amazon transform Whole Foods or vice versa? As this WSJ article posits, so far the impact seems to be the former. Naturally, the whole reason...
by Minter Dial | Aug 14, 2017 | Futureproof, Meaningfulness
Post financial crisis, a new set of global expectations have emerged – that brands and business are not just responsible, but meaningful too. What does that mean? That a new generation are holding organisations to account for their authenticity, transparency, and...
by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
