I’ve been known to start off conversations by saying: The more digital you become, the less digital you will want to be. #DigitalIQ Share on X Most Gen Y don’t agree with me; Gen Z typically frown at the thought; and Baby Boomers tend to split down the...
A Dialogue between Yu Du and Orlando Fernando Yu and Orlando are the co-leaders of the Meaningfulness Movement. This dialogue was one of their many discussions that led to start of the movement. The Essence Orlando: Our search for meaning is not a luxury but a...
The $13.7B purchase of Whole Foods by Amazon this summer will be a bell-weather for Amazon's future. Share on X Will Amazon transform Whole Foods or vice versa? As this WSJ article posits, so far the impact seems to be the former. Naturally, the whole reason...
Post financial crisis, a new set of global expectations have emerged – that brands and business are not just responsible, but meaningful too. What does that mean? That a new generation are holding organisations to account for their authenticity, transparency, and...
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name brands shuttering stores daily and, as...
How to tag someone on LinkedIn if their name doesn’t come up?
