Even if you weren’t born 50 years ago, you can’t help but appreciate the profundity of Apollo 11’s achievement on July 20, 1969. It is one of those events that is meaningful for virtually everyone. I have three special reasons why I attach...
“What’s the ROI of this new marketing automation software?” the CEO with furrowed brow asks, looking over her glasses. As if reacting to someone switching the on button, the presenter flips to the anointed page in his deck and, with solemn confidence, rattles off an...
Some mornings, I wake up and shake my head at the news headlines. Not just about the politics and the horrific results of climate change, but about the never-ending stream of new tech news. With an estimated 100 million startups in activity every year around the world...
Jane, founder and president of a six-year-old startup, looked out her office window as the bustling people passed by, all frowning with their heads furrowed in their smartphone and ears plugged in wirelessly. “How am I going to get the new launch message out to the...
How much responsibility do you take for your life and its current outcome? Chances are, you like me, have a self-awareness that is not as finely tuned as it needs to be. I certainly know I struggle with it myself! There are two primary choices in life: to accept...
In considering a brand's ability to garner greater employee commitment and customer engagement, it's obligatory to talk about the power of emotion. Share on X Yet, so many company executives shun the topic and/or hide behind a wall of “utter”...