by Minter Dial | Apr 28, 2021 | Branding, Ethics, Marketing, Meaningfulness
With purpose being all the rage these days, it’s normal to start hearing about wild and crazy purposes being bandied about. On one end of the scale, you’ve got grand missions like: “To stop Ocean Plastic by gathering a billion people together to monetize...
by Minter Dial | Apr 21, 2021 | Artificial Intelligence (AI), Ethics, Marketing, Social Media
After a spate of emails from a fairly large portal site (it’s ranked around 50,000th on Alexa worldwide), I was appalled at the number of marketing sins they have committed. Either this organization is doing so intentionally, which is borderline unethical, or...
by Minter Dial | Feb 24, 2021 | Business, Ethics, Futureproof, Leadership, Meaningfulness
The subject of purpose in business has become almost commonplace in discussions these days. I certainly have seen a lot of conversations online and, more recently, rooms on Clubhouse centered on the notion of developing purpose. The intentions are inevitably pleasant...
by Minter Dial | Dec 15, 2020 | Ethics, Leadership
If So, How Much of You Should You Bring? How comfortable do you feel about the concept of transparency? I know there are times I struggle with trying to find the right level of transparency in certain situations. You know the expression TMI*, right? In my new book, I...
by Minter Dial | Nov 3, 2020 | Business, Digital Transformation, Ethics, Leadership
Just because you can… should you? In countries around the world grappling with the pandemic, executives are being faced with a large number of difficult decisions. We’ve already seen many companies announce layoffs or, worse, having to shut their doors. For the...
by Minter Dial | Jun 16, 2020 | Branding, Ethics, Marketing
Why you’ve got to strengthen your ethics and empathy As we ease into the post lockdown period, businesses around the world will kick into gear in a rush to recuperate lost business. Where many companies will be in a fight for survival, they may turn to desperate...
