by Minter Dial | Oct 8, 2008 | Branding, Business, Marketing, Travel
Airline competition and inflight entertainment are you on board? As the competition for airline passenger dollars is only going to get worse — between higher oil costs, personnel issues & union negotiations, terrorism threats, ecological considerations [not...
by Minter Dial | Oct 4, 2008 | Business
L’Oreal Professionnel Business Forum 2008 Coming back from the 7th edition of the L’Oréal Business Forum, held September 29 through October 1, 2008, in Villasimius, Sardinia (Italy), I wanted to share with you the day-by-day videocast which was put up on...
by Minter Dial | Aug 31, 2008 | Business, Politics
I attended a small “bloggers only” interview at the MEDEF Université d’Eté 2008 of Luc Chatel, Secretary of State for Consumer affairs and Industry as well as Spokesman of the Government. Run by Loic Lemeur, the 20-minute interview had few pearls....
by Minter Dial | Aug 29, 2008 | Business, Politics
Is the US still a Giant the right question? The plenary session of Wednesday evening August 27th at the MEDEF’s Université d’Ete was entitled: Is the USA still a Giant? And the star-filled panel gave a very vivid and resounding yes to the question, with...
by Minter Dial | Aug 27, 2008 | Business, Politics
The kick off of the MEDEF’s Université d’Ete 2008 “Voir en Grand / Think Big” was made this afternoon at the Polytechnique campus outside of Paris. Laurence Parisot, President of the MEDEF, introduced his Majesty King Abdallah II of Jordan who...
by Minter Dial | Aug 13, 2008 | Branding, Business, Marketing
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found...