In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about...
The other day, I was wondering what sites like Glassdoor (skews North American), Comparably (skews US and heavily tech) and ChooseMyCompany (based in Paris, formerly Meilleures-Entreprises.com), that shine a light on the insides of a company, might be able to tell me...
From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more...
What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look at...
In considering a brand's ability to garner greater employee commitment and customer engagement, it's obligatory to talk about the power of emotion. Share on X Yet, so many company executives shun the topic and/or hide behind a wall of “utter”...
South By Southwest (SXSW) remains my highlight event of the year in terms of getting inspiration, meeting new people and checking out where the world is in regard to the digital/new tech revolution. And 2018 was another bonanza affair with its unique combination of...
How to tag someone on LinkedIn if their name doesn’t come up?
