by Minter Dial | Apr 18, 2019 | Branding, Responsibility, Social Media
Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...
by Minter Dial | Feb 10, 2019 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Marty Neumeier Marty Neumeier is a best-selling author who has penned such well-known books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is a ‘business thriller’ called, Scramble, How agile strategy can build epic...
by Minter Dial | Nov 11, 2018 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Marty Neumeier Marty Neumeier is a best-selling author, having published such venerable books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is Scramble, How agile strategy can build epic brands in record time. In this...
by Nicholas Robson | Oct 23, 2018 | Branding, Guest Post, Marketing, Retail
Marketing to Gen Z: How to engage with a generation whose first gift was an iPad Forget millennials, there are new kids on the block. Generation Z, roughly speaking people who were born after 1995, are beginning to leave school and college, and enter the workforce. As...
by Minter Dial | Sep 16, 2018 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Latia Curry After spending 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is now a Principal at RALLY, channeling her wide breadth of experience into laser-focused messaging, strategy, and...
by Minter Dial | Sep 13, 2018 | Branding, Futureproof, Marketing, Responsibility
To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry...
