by Minter Dial | Jun 16, 2020 | Branding, Ethics, Marketing
Why you’ve got to strengthen your ethics and empathy As we ease into the post lockdown period, businesses around the world will kick into gear in a rush to recuperate lost business. Where many companies will be in a fight for survival, they may turn to desperate...
by Minter Dial | Feb 5, 2020 | Branding
When brand comes to roost Among the many visible success stories out there, I have been intrigued by the Adore Me business, a members-only women’s intimates ecommerce site. Conceived while he was at Harvard Business School, Morgan Hermand-Waiche decided to take on the...
by Minter Dial | Feb 2, 2020 | Branding, Meaningfulness, Minter Dialogue, Podcast
Minter Dialogue with Maria Garrido Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She’s also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation,...
by Minter Dial | Jan 12, 2020 | Branding, Minter Dialogue, Podcast
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
by Minter Dial | Nov 27, 2019 | Branding, New Tech
If it’s one thing to want to master the customer experience in the face of all the new technologies and changing consumer habits, it’s another to do so as a tech company that systematically launches new products, upgrades and extensions. The tentacular...
by Minter Dial | Sep 9, 2019 | Branding
Without a good product, your brand won’t survive long. Without a great product, you won’t survive long-term. But what goes into a great product –including the surround-sound service — is far harder to achieve than just making sure the shampoo...
