Why you’ve got to strengthen your ethics and empathy As we ease into the post lockdown period, businesses around the world will kick into gear in a rush to recuperate lost business. Where many companies will be in a fight for survival, they may turn to desperate...
When brand comes to roost Among the many visible success stories out there, I have been intrigued by the Adore Me business, a members-only women’s intimates ecommerce site. Conceived while he was at Harvard Business School, Morgan Hermand-Waiche decided to take on the...
Minter Dialogue with Maria Garrido Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She’s also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation,...
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
If it’s one thing to want to master the customer experience in the face of all the new technologies and changing consumer habits, it’s another to do so as a tech company that systematically launches new products, upgrades and extensions. The tentacular...
Without a good product, your brand won’t survive long. Without a great product, you won’t survive long-term. But what goes into a great product –including the surround-sound service — is far harder to achieve than just making sure the shampoo...
How to tag someone on LinkedIn if their name doesn’t come up?
