As a speaker, I’ve been working hard to refine my “voice.” The challenge is in making the content and the form consistent and congruent with who I am. In an audio-infused world, finding your voice is now a first-degree question. What voice should you...
With purpose being all the rage these days, it’s normal to start hearing about wild and crazy purposes being bandied about. On one end of the scale, you’ve got grand missions like: “To stop Ocean Plastic by gathering a billion people together to monetize...
Minter Dialogue with Julie Cottineau Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head...
How would you evaluate your marketing efforts in terms of trustworthiness on a scale of 1-10 (low to high)? Many are the times that I have seen people inside companies cringe at the way a colleague marketer speaks, or roll their eyes at the types of claims that their...
Being a “brand guy,” I tend to look at businesses through the lens of branding: what does the brand stand for? how strong is its brand? But, what exactly is a brand? Can any/every company or business actually be a brand? How can one build up a brand? In...
I get the feeling we are about to undergo a monumental sea change at work. The one-two punch of the global pandemic and social movements such as Black Lives Matter that have spread out around the world mean that we are in for some seismic transformation in business...
How to tag someone on LinkedIn if their name doesn’t come up?
