As much as I may be a fan of Twitter (and I remain so, especially for business use), I cannot but admire the growth and functionalities of the “new” social media sites coming out of China and Japan. The two headliners are, respectively, WeChat (from...
Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal. Of course, CRM can also be used to create new customers. But, the real gig in a successful CRM program is making sure that the investment in winning new...
During my stay in Shanghai, I was lucky enough to be invited to a very unusual fashion show entitled Glam Dogs, a fashion show for dogs. Put on by the flash sales site, Glamour Sales China — whose founder and CEO, Thibault Villet, I interviewed a few...
A simple business plan: Make products that people want to buy. Over the last years, we have seen an increasing emphasis on customer centricity. It seems clear that the direct relationship that one can now have between brand and customer has rendered being...
As brand marketers, we spend our careers putting value into our proposition. That is what we are trained and paid to do. Agencies such as Millward Brown and Interbrand have created indices to evaluate brand equity via proprietary algorithms. Meanwhile, on...
Some industries — such as fashion, food, magazine — seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it’s important that any marketing branding...
How to tag someone on LinkedIn if their name doesn’t come up?
