How Being Yourself Makes You A Better Leader (Jan 2021)

My new book, You Lead, published by Kogan Page, comes out in January 2021, and is now available for pre-sale on Amazon*, Google Books, Blackwells (UK), Chapters (Canada), Dymocks (Australia), Books a Million. Barnes & Noble (US), Waterstones (UK) and Book Depository (UK and Australia). A new independent service also is carrying my books:

👉👉  Notify me when You Lead comes out!

Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren’t truthful and don’t embrace your whole self at work?

We have had over a decade of digital transformation and now a year of pandemic. Businesses are being disrupted more than ever. In this context, there is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. 

Using practical advice, real-life stories and a simple framework, bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose.

Learn how you can:
– Be yourself, lead by example and merge the professional and personal
– Stand for something and allow people to develop true purpose at work
– Allow a community to flourish through the right kind of governance model
– Radiate your purpose through employees and customers alike for long-term performance

A selection of advance endorsements:

“a refreshingly original and necessary book on leadership.”
Suki Thompson, Founder/CEO at Let’s Reset, Chair Xeim/Oystercatchers

“A great read, a real guide for evolving your leadership skills and style using proven strategies while incorporating the new realities of today’s rapidly changing business environment.”
Pat Parenty, President of L’Oreal PPD USA, retired

“Minter is a leader’s leader.”
Brian Solis, digital anthropologist, futurist, 8x best-selling author

“A must read if you want to learn the shortest way to the top and leadership: it’s inside yourself!”
Maurice Lévy, Chairman of Publicis Groupe

“The prose is refreshing, straightforward, and helpful for leaders who want to use their intelligence, experience and energy to team and business building by bringing their ‘true self ‘ to work. Necessary now, more than ever.”
Maxine Martens, CEO, Martens & Heads Executive Consultancy

“A thoughtful, honest and well-researched reminder of how important it is to be yourself in business.”
Anne Boden, founder and CEO Starling Bank


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