Three rules of…
To some degree, the very idea of rules is something that is cultural. They say that England (and Anglo-Saxons, in general) is a country governed by rules with laws that the populace tend to break; while France is a country governed by laws with rules that the populace love to break. Notwithstanding this cultural difference, rules abound and are a fact of life. There are rules in virtually every domain.
We have often heard the term of the “3 rules of”… robotics, epidemics, life…:
Probably, the one most repeated in my ears is the 3 rules of real estate: location, location, location (yes, I imagine you have heart that one, too. And, yes, it’s still true). And, whether you are French or English, this is a good rule to uphold!
As for marketing in the Internet era, you can sometimes hear someone giving out the moniker of the 3 rules of marketing: content, content, content. While I am BIG on content, I would not be inclined to be so absolutely categorical. I believe that the 3 “rules” or principles have been evolving, making them less statutory rules and more a WIP. Here is what I think of the evolution of the 3 rules of modern day marketing.
3 rules of social marketing up through 2009:
- novelty
- content
- link love
Rules glorious rules…
3 rules of social marketing going forward:
- content
- accessibility
- location(-based)
In accessibility, I am referring to the ease of access, the ability to access from multiple platforms in an adapted format, the ease of being found, etc. And, for location-based, I am referring to the need to be not just where your clients are on line, but where they are physically … ushering in the era of mobile marketing. Via great content, delivered easily, where and when the customer wants it will create surprise, pleasure and a tacit loyalty, if not a tangible purchase. [If I had room for the 4th rule, I would add Rule of Engagement!] In any event, the game for marketers is evolving and will evolve again…
Agree, disagree? Please feel free to chime in!
