Here’s a business opportunity for an enterprising individual: create a screen that can be read despite the sunshine. I was in Naples last week and, braving the 40C degree heat, I attempted to draw some money from an ATM (pictured below). With the direct sunlight, the instructions on the screen were absolutely impossible to make out, regardless of the shading I tried to provide. You would think that bank managers with ATM machines in sun-drenched locations would have contemplated this need already. Anyway, I thought I might put this one out there to try to inspire some keen engineer… Surely, for those of us working on the beach (laptop, iphone, etc.), we’d also benefit from the innovation that would allow for a screen to be readable in the sunlight.
