How Can Data And Social Drive Your Business with Cathy Huyghe (MDE247)

Minter Dialogue with Cathy HuygheCathy Huyghe is a writer and media professional, with a special interest in wine and the spirit of hospitality. Cathy is author of Hungry for Wine and speaks and writes on subjects ranging from wine and gastronomy … Continue reading

Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the … Continue reading

Emotional and Winning Words

Wordsmithing remains a critical talent.   Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in.  If images and videos generally gain … Continue reading

Ayn Rand and Malcolm Gladwell link (Blink!)

I have long extolled the philosophical writings of Ayn Rand. In the States, in certain circles, her name and writings are typically well known. In Paris, other than my wife (who is a big fan, too), I have yet to … Continue reading

50th Anniversary for Kerouac’s On The Road

This year is the 50th anniversary for Jack Kerouac’s “On the Road.” As I discovered in crawling some blogs, Kerouac had pretensions on French aristocratic lineage, although apparently his name is Breton. I don’t know about you, but there’s always … Continue reading

Merging fields of ad, web and creative agencies

As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a … Continue reading