How To Gauge And Boost Your Influencer Marketing Strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds … Continue reading

How to identify influencers on social media?

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids.  {Click to Tweet!}  So how, as … Continue reading

How to make a viral video – digital marketing on drugs?

If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods.  As a brand, the chances of successfully making a video that goes viral is rather … Continue reading

Social Media is a misnomer; Word of Mouth is an outcome, not a technique

After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras: 1/ “Social media is a misnomer.” Social media (“SM”) … Continue reading