The 7 Golden Rules Of Using Digital In Retail #digitail

The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka”digitail“). … Continue reading

Digital in Retail: What does it take to get it right?

Most serious retailers are now looking deeply at ways to go “digitail” aka exploit digital in retail. In other words, they are looking for ways to use and ‘manage’ digital tools, devices and platforms in the retail space for good business effect. To … Continue reading