Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)

Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is … Continue reading

Justin Brown, co-founder of Ideapod, amplifying ideas that matter

Minter Dialogue Episode #107 This interview is with Justin Brown, co-founder with Mark Bakacs of Ideapod, a social platform for collecting and amplifying ideas that matter. It’s a really interesting initiative that has just opened a beta version. There are … Continue reading

WeChat – discovering more little pleasures of this microblogging service

WeChat, launched by Tencent initially in January 2011 under the Weixin brand, is a far cry from Twitter.  In film speak, we might say that WeChat is Whatsapp meets Twitter meets the iPad.  {Click to Tweet}  There are some 350 … Continue reading

Interview with Nao Sato: Talking digital marketing for the Japanese market (MDE82)

Minter Dialogue #82 This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan.  I was introduced to Nao by Alain Soulas (merci!), investor, entrepreneur … Continue reading

WeChat… Message in a Bottle and more from Asian Social Media sites

As much as I may be a fan of Twitter (and I remain so, especially for business use), I cannot but admire the growth and functionalities of the “new” social media sites coming out of China and Japan.  The two … Continue reading