Quantified Self – The Nike FuelBand versus Fitbit face-off #3

This is the breakout year of wearable technology and the quantified self. Between Google, Sony, Samsung, LG, Motorola and ‘pure players’ such as Fitbit, Jawbone and Garmin, the race is on. And now with Apple’s announcement of its Apple Watch, … Continue reading

Wearable Devices – Comparing Fitbit versus FuelBand – hoax or coach

This may be the breakout year for wearable devices. [I see them as part of my top 10 marketing trends for this year]. The wearable fitness tracker market is still somewhat niche, but it is growing rapidly and is projected … Continue reading