Content Distribution – via virality, shareability or media buy?

After getting on the social media bandwagon, brands are rushing to content marketing like gold diggers to the open pit. But, just like for gold diggers, the real issue may be the distribution, not the gold in the pit. More … Continue reading

True or False – Fact or Fiction – The Viral Marketing Mechanism

Many brand marketers would love to create a viral video or viral marketing program, right?  There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! There is rarely a better … Continue reading

How to make a viral video – digital marketing on drugs?

If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods.  As a brand, the chances of successfully making a video that goes viral is rather … Continue reading