Recently been excited to share to the French marketing community the ‘marketing lessons’ of the Grateful Dead (inspired very much by David Meerman Scott). Phish of course are on the same path.
Similarly, it makes me think that shops that leave their doors open in the midsummer heat to let their airconditioned air attract pedestrians (like bees to honey) should no longer be tolerated. Maybe there should be a site where we can dump together all un-eco friendly commerces — the stick please!
That said, on another note, and working the positive supporting angle, I recently learned about Carrotmob, a network of consumers who buy products in order to reward businesses who are making the most socially responsible decisions. As its site says, no one wins in boycotting a location. Everyone can win if you band together and support those making the best eco-efforts.
Let’s campaign for Carrotmob à la française! La manifestation positive! More carrot. Less stick… or should I say less schtick?
Their site is a little poor, but you can find out more about Carrotmob via this video:
Carrotmob Makes It Rain from carrotmob on Vimeo.