The Key Trends For 2018 – Brace Yourself

Are you concerned about or interested by what is going to happen in 2018? In the era of too much (spurious and fake) news, it’s a serious challenge for business leaders to stay abreast of what’s going on. At one … Continue reading

The WIFI User Experience – An Easy Way To Start Improving Your Customer’s Journey

I think you’d agree that access to the Internet has become second nature these days. When you check in at the hotel, receptionists know to indicate the wifi login even before telling where the gym or lifts are located or when breakfast … Continue reading

The Privacy of SMS – How Companies Should Leverage This Channel

When configuring the settings to my phone, I tend to turn off basically all notifications. My conviction is that it is just not advisable or desirable to become the victim of the whims of others. As it is, I get … Continue reading

How To Wow – Driving An Amazing Customer Experience with Adrian Swinscoe (MDE210)

Minter Dialogue with Adrian Swinscoe This interview is with Adrian Swinscoe, expert in the customer experience, author of Pearson-published How to Wow, 68 Effortless Ways to Make Every Customer Experience Amazing, a frequent Forbes contributor all the while running Rare … Continue reading

The New CMO – Chief Mindset Officer: A New Seat on the Board

Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing … Continue reading

UX Design Thinking – Secrets Of The Perfect User Experience in the Bathroom

User experience and design thinking is all the rage these days. Yet, I am aghast at how often the design of toilets (aka bathrooms or loos) is regularly overlooked. Sure, there may be stylish or trendy wash basins; but they … Continue reading

User Experience Design at Honeywell with Vincent Boyce (MDE191)

Minter Dialogue Episode #191 This interview is with Vincent Boyce, User Experience Principal at the Honeywell, a $40B tech company whose mission is to make “our world cleaner and more sustainable, more secure, connected, energy efficient, and productive.” In this … Continue reading

Interview with Brian Solis, Author of X: The Experience When Business Meets Design (MDE187)

Minter Dialogue Episode #187 This interview is with Brian Solis, principal analyst at Altimeter. Brian is an anthropologist, futurist, author, speaker and bona fide global influencer in the world of digital. Brian has just published his latest book, “X: The … Continue reading

Digital Signage – When Does It REALLY Make Sense?

Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide … Continue reading

Luxury Brands – The Online Challenge To Be Upscale

A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. The answer to the question should not be unilateral. First, it depends … Continue reading