Is It a Good Idea To Use a NotCom URL? A Burgeoning Opportunity In Digital Marketing

When you are starting up a business, one of the first ports of call (after you’ve nailed the idea!) is finding a name under which to trade. There’s the corporate name; there’s the commercial brand; and then there’s the URL (i.e. … Continue reading

A Chinese fashion show for dogs… When pure players go offline to catch traffic

During my stay in Shanghai, I was lucky enough to be invited to a very unusual fashion show entitled Glam Dogs, a fashion show for dogs.  Put on by the flash sales site, Glamour Sales China — whose founder and … Continue reading

Let’s get digital – Why the human finger points to digital

As abstract as digital might be, there is a distinctly human component to what makes digital work.  Maybe the French have it right when they kabosh the term digital, which literally means “of the finger” in French.  In organizations and … Continue reading

How to identify influencers on social media?

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids.  {Click to Tweet!}  So how, as … Continue reading