The Unsubscribe User Experience – The Boss Won’t Ask You This Question…

Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue … Continue reading

Best of the Web or Death by Aggregation? Why don’t brands curate the news?

Every day, your email inbox is stuffed with a mixture of important to completely undesirable mails. Gmail has done a stellar job of helping to organize these, even automatically. Yet, we still get too many mails. Even if we have … Continue reading