How To Gauge And Boost Your Influencer Marketing Strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds … Continue reading

Making Meaningful Relationships At Unilever with Megan Neale (MDE190)

Minter Dialogue Episode #190 This interview is with Megan Neale, Global Head of Engagement Centres for Unilever. She is also co-founder of a start-up, My Digital Customer, providing solutions to bridge the gap between contact centers and the digital channels. … Continue reading

The Battle Of The Beauty Portal

In the beauty business – just as in any FMCG sector, be it food, fashion, household care or appliances – there is a handful of multinational conglomerates that each own a whole corpus of brands, most of which compete with one another. To the extent a conglomerate owns … Continue reading

How to avoid the pitfalls of a diluted brand strategy in a conglomerate

Driving your brand’s point of difference When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain. As a result, an … Continue reading