Itw with Annabel Kilner, the story behind Made.com, the online furniture retailer (MDE151)

Minter Dialogue Episode #151 This interview is with Annabel Kilner, head of Made.com UK, an online furniture retailer, which was created by Ning Li, Julien Callede, Chloe Macintosh and Lastminute.com founder Brent Hoberman in 2010. Having previously held senior positions at MyDeco … Continue reading

Made in Made.com – A New Digitail Experience: The eStore Translated into a Physical Space

I had the chance to visit the new showroom of Made.com in London (that opened in January 2015). In terms of a blend of IRL and URL, Made.com has blazed a new digitail experience that’s worth the detour, whether or … Continue reading

Luxury brands and luxury digital marketing – Where are the golden opportunities?

Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional” website? … Continue reading

Interview of Jennifer Preston Social Media Editor at NYT

This interview with Jennifer Preston, Social Media Editor at the New York Times, was conducted by my good friend, Olivier Cimelière, who translated and posted it on his fabulous blog Le Blog du Communicant 2.0.  You can find the French … Continue reading