10 Reasons Why Every CEO Needs To Be More Digital….And Have A Strong Digital Presence

“Why should I bother being on social networks?” asked the CEO of a major organization. “It seems like a major waste of my time when I barely have enough time for strategic thinking.” As the social media landscape continues to evolve, it’s … Continue reading

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your profile? … Continue reading

Jamie Riddell – Analyzing Your Social Media Astutely with Birdsong (MDE211)

Minter Dialogue with Jamie Riddell This interview is with Jamie Riddell, with whom I caught up at the LikeMinds Event in Bristol. Jamie is co-founder of BirdSong Analytics, the world’s leading pay-as-you-go social media analytics platform. He is an active … Continue reading

Why Excellent Customer Service Includes Digital Services

I recently had the great pleasure to stay one night at the Park Hyatt Palace Hotel in Paris. It’s not very often that one stays in a hotel in your home town… and this was no ordinary night. The entire … Continue reading

J. Crew Gets Personal – CEO Mickey Drexler Shows Personality

Anyone who was on any of the J Crew’s mailing lists, received an unusual email last month that was signed by the CEO, Millard “Mickey” Drexler.* What strikes me about the note was how personal it feels. Granted there is plenty … Continue reading

Making a Great Presentation – 10 Things You Need To Do To Ensure A Great Speech at #SXSW

Having attended over 20 sessions at South By Southwest (SXSW) 2016, I got the chance to hear some wonderful storytelling and see some great presentations. However, as can be expected with such a volume of sessions, the quality was hit or miss. Some presenters … Continue reading

Twitter’s 10th Birthday – A Huge Missed Opportunity

Imagine this: your brand is given a unique opportunity to touch ALL of your customers. The press — one of your most fanatic users and stout defenders — is excited to talk about it. You have deep knowledge of many of the … Continue reading

Using Your Hands Online? Why Brand Comms Are Failing Us

The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was “on” the phone, albeit hands free. Smiling to … Continue reading

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital … Continue reading