trustworthiness

A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people around the world place each of these professions in the lower half of trustworthiness (for the 32 […]

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The latest scandal in France with President Hollande, regarding his First Lady-cum-Second-Girlfriend-cum-Three’s a Party, has brought to the forefront the divide between personal and professional life. In France, the refrain is frequent: what’s personal is private. It’s considered the French touch, a cultural heritage. In an environment where trust is lacking and in a technologically […]

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