How To Develop The Futureproof Mindset

Whenever I get an inside view of a company culture, it seems so easy to find the faults. But what of the recipes for success? The bigger question becomes: How to develop a futureproof mindset? My first port of call … Continue reading

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your profile? … Continue reading

In good do we trust? What do we trust?

A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people around the … Continue reading

President Hollande – There’s a Hole in your Trustworthiness

The latest scandal in France with President Hollande, regarding his First Lady-cum-Second-Girlfriend-cum-Three’s a Party, has brought to the forefront the divide between personal and professional life. In France, the refrain is frequent: what’s personal is private. It’s considered the French … Continue reading