How To Develop The Futureproof Mindset

Whenever I get an inside view of a company culture, it seems so easy to find the faults. But what of the recipes for success? The bigger question becomes: How to develop a futureproof mindset? My first port of call … Continue reading

What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina RadetichNina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has … Continue reading

Who Bears The Cost Of Responsibility? Why Business Leaders Need To Change Their Habits

Last week (July 3), Tencent’s market value dropped $15 billion. On a total base of $330 billion, that’s a 5% haircut. The media’s narrative was that the stock price drop was due to an announcement by Tencent that they were going … Continue reading

Getting Digital Transformation Through Your Organisation with Tiffany St James (MDE236)

Minter Dialogue with Tiffany St JamesTiffany St James , digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. In this podcast, we … Continue reading

How Enlightened Leadership Leads to Results with Jenny Biggam, founder of the7stars Media Agency (MDE207)

This interview is with Jenny Biggam, founder and owner of the7stars, the largest independent media agency in the UK with over £228 million billings, with clients such as Warner Music, Suzuki Cars and Iceland. Jenny Biggam has run the7tars with … Continue reading

The Big Data Play in Journalism is Data Journalism

Having attended the Global Editors Network Summit 2016 in Vienna and hosted the 2016 Data Journalism Awards (DJA), I was impressed by how much data journalism is evolving. In this year’s DJA competition, there were 471 entries coming from over 50 countries … Continue reading

Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential … Continue reading

Itw with Annabel Kilner, the story behind Made.com, the online furniture retailer (MDE151)

Minter Dialogue Episode #151 This interview is with Annabel Kilner, head of Made.com UK, an online furniture retailer, which was created by Ning Li, Julien Callede, Chloe Macintosh and Lastminute.com founder Brent Hoberman in 2010. Having previously held senior positions at MyDeco … Continue reading

From value extraction to value exchange – the new marketing mindset

Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is … Continue reading

Made in Made.com – A New Digitail Experience: The eStore Translated into a Physical Space

I had the chance to visit the new showroom of Made.com in London (that opened in January 2015). In terms of a blend of IRL and URL, Made.com has blazed a new digitail experience that’s worth the detour, whether or … Continue reading