Eurostar Travels Through Virtual Reality – The Eurostar Odyssey

The debate rages on as to whether the future lies with Augmented Reality (AR) or Virtual Reality (VR)? Or will it be more about Mixed Reality (including 360˚)? In any event, as far as VR is concerned, we continue to … Continue reading

How Best To Identify Influencers? A New Tool For Instagrammers: InfluencerDB Review

Unless you’ve been living in a cave, you will know that images and video are all the rage online. Brands are trying to carve out their space — mostly still via their owned (and controlled) media. However, more often than not, … Continue reading

Engaging Influencers – The Challenge Of “Influencer Marketing”

The world of influencer marketing is evolving… at last. A while back, I had an assignment to conduct a search for new tech influencers around the world. The challenge was titanesque in that I needed to try to find an equal … Continue reading

Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)

Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand, Alexandre Meerson. In … Continue reading

Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)

Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has … Continue reading

Influence marketing – Online influencers of brands revealed… What should brands be doing with their influencers?

Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a ‘young’ concept in that there is no standard for or even common understanding of influence. There are a … Continue reading

Pierre-Loic Assayag, founder and CEO of Traackr, solution to boost your influence marketing program

Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging … Continue reading