Storytailing à la Under Armour in Shanghai – 80% story and 20% store

During my visit to Shanghai, I visited the brand new Jing An Kerry shopping mall, situated in prime real estate downtown.  On the 4th floor, Under Armour has opened an innovative shop, truly not like others.  Storytailing: a true execution where … Continue reading

Social Retail – Examples around the world of how social media is being integrated into retail

The retail space is undergoing a transformation.  It’s happening at a relatively slow pace around world, but we are seeing more and more digital tools and devices appearing during the shopping experience.  I tend to refer to this trend of … Continue reading