Influencers – Who and why are they?

This is an excellent brilliant 13-minute documentary called the INFLUENCERS, How trends and creativity become contagious, produced by R&I Creative and directed by Paul Rojanathara and Davis Johnson. This film is interesting because of the content and interviews that have a good rhythm. It is wonderfully produced with a polaroid look & feel, a great soundtrack, and spliced in quotes.

The people interviewed include a slew of diverse and articulate people, not least of which is the inanimate representation of Anthony Gormley, an English sculptor, whose statue is the leitmotif of the film.

INFLUENCERS TRAILER from R+I creative on Vimeo.

Who is an influencer? (quotes from the speakers)

  • “Someone who has a certain type of confidence…that they know they’re doing is the right thing, because they are comfortable in it.”
  • Someone who has a different way of thinking and expressing themselves…
  • There’s a group of people that are early adopters
  • Those are the people that everyone ends up paying attention to, … because they can recognize what the next thing is and are able to popularize it early.
  • “…is a person who can take an idea, brand, a concept that is not the mainstream consciousness and can bring it into the mainstream consciousness”

And my favorite description of an influencer:

  • “Somebody that other people listen to and react to….they have a certain amount of trust to what they say and they react to it…” In other words, they move people to act.

Another tidbit from the film: The great meetings are where people assemble by passion, such as SWSX, Glastonbury, Bonaroo, TED… Need more of those in our lives, don’t you think!

At the end of the video, the different speakers reveal who inspires them. This is one of my favorite questions for my podcast interviewees: who is your role model? Would that we all took real inspiration from some role models and acted accordingly every day!