Using Your Hands Online? Why Brand Comms Are Failing Us

The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was “on” the phone, albeit hands free. Smiling to … Continue reading

Text Message (SMS) – Why it’s a marketing paradise (and my nightmare)

When looking at the ever evolving improvements made to the Gmail interface (my primary email client), I shudder when I think about the unprotected SMS inbox.  As a consumer, we are basically defenceless.  As such, the text message could become … Continue reading