When You Challenge – You Can Fail And Still Win

Last week, I wrote a post about my experience at the Wimbledon Championships 2017 with IBM and their data center. One of the questions I posed the IBM team was whether we could find and use data with a purpose? Specifically, I was … Continue reading

Making Great Stories From Data – Exploring Wimbledon 2017 with IBM

Wimbledon 2017 will be remembered for many things. Among others, this will include the first British woman, Johanna Konta, to make it to the semi-final since Virginia Wade in 1978. It marked the dramatic return of Ms Wimbledon, Venus Williams, 37, … Continue reading

Peugeot’s Drive To Tennis – Immersive Experience or Experiment?

Peugeot is promoting an “immersive tennis experience” as part of its showroom and online activation. As you can imagine, it’s a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For … Continue reading

Babolat Pure Drive PLAY – A Dis-Connected Performance Racket…

[Check for the update at the end of the post] With the rise of smart devices, the internet of things and connected objects, we are seeing many brands jump into the foray. For the last few years, I have been able to … Continue reading

True or False – Fact or Fiction – The Viral Marketing Mechanism

Many brand marketers would love to create a viral video or viral marketing program, right?  There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! There is rarely a better … Continue reading

Male concern for {tennis} balls – Rafa versus Djokovic 2012

Having just spent some mindless hours watching various Roland Garros 2012 tennis matches on the television, there are two things that drive me bonkers. The first are Rafa Nadal’s incessant superstitious ticks.  The hair tuck, the nose wipe, the shirt … Continue reading

Roger Federer is William Tell. Just amazing!

If you needed any extra proof that there is talent behind those hard hitting, charming chestnut brown eyes, you need to see this. Whether or not you play tennis, you will appreciate the unedited skill. Note that he is NOT … Continue reading Continue reading

Many Tennis Players Would Benefit From Going All Out on Second Serve

It happens throughout every match — players uncork a first serve with as much force as possible, confident in the knowledge that another chance awaits. And on the second serve, they hit a much different, more timid, perceptibly slower serve. … Continue reading