Switzerland

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Minter Dialogue with Kelly Hungerford Kelly Hungerford is a digital marketing and marketing operations expert, based in Switzerland, helping small and mid-sized enterprises and brands on their digital transformation initiatives. In this podcast, we discuss some of the differences between marketing in Europe versus the US, the state of the business in marketing technology, how […]

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I read a post last week on Brandchannel entitled “Are Luxury Watches Stuck in Time?” which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for the upper end markets? First, I would have to agree with Milton Pedraza, CEO and Founder of the […]

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I was fortunate enough to have learned how to ski very young. In fact, my first real season of ski was spent in 1972 here at Gstaad (Switzerland) where I have joined my father for this Christmas. With skis that bespeak my age of yore (2.03M Salomon tapered skis that weigh a ton), I still […]

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Aeroflot floating a TV advertisement to capture international business travellers? How amusing, if not ironic. I observed on television last night in Gstaad, Switzerland, a television ad by Aeroflot, promising “world class” service. Aside from a very mediocre execution, the ad was bereft of any meaningful message: hardly appropriate for the clientèle of Switzerland, much […]

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A little story that I didn’t talk about regarding our holidays and one that is, by nature, a tad embarrassing. Three days before going for our holidays in Turkey, I went on a business trip to London. After a day of meetings, on the Thursday night, upon arriving at Waterloo to take the Eurostar back […]

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We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to “Ensemble Tout Devient Possible.” And, by ravaging the Socialist Party with nominations in his government, […]

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