Diversity Is A Mindset, Not A Department

Bringing “diversity” into a company is not an assignment for one individual, as diversity can only work when everyone is on board. Accepting diverse backgrounds and opinions in a company must happen at every level of the organisation. It may … Continue reading

Digital Transformation – A question of mindset more than a technology

How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: … Continue reading

Social business – is there anything beyond social media marketing?

One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be … Continue reading

Sir James Dyson Airblade: Favourite Hair Dryer Status

As you travel around and visit the various public toilets, you tend to come across an ever growing array of hand dryers. Nothwithstanding the different ecological benefits, which obviously vary between units, some hand dryers are more effective and sleek … Continue reading

Is there Good News in the Swine Flu?

Swine Flu: Some bad news, some profiteers, and perhaps some good new habits!   As the world awaits for the onslaught of the swine flu [porcine flu, aka A(H1N1)], there are going to be evident winners and losers. The losers? … Continue reading

Frightful packaging waste with Canon printer ink cartridges

There are a number of marketing concepts which capture the consumer with a proprietary and branded system that requires regular replenishment of equally proprietary and costly refills. There are two “handcuff” systems with which I am confronted on a regular … Continue reading

The Green Revolution(s) – Gre(at)en Article by Thomas L Friedman

I particularly enjoyed Thomas Friedman’s editorial in the New York Times (or International Herald Tribune) of June 25, 2009, entitled “The Green Revolution(s)”. For those of you are still not inclined to believe in the need to reduce man-made pollution … Continue reading

Starbucks opens eco-store, 50th in France

Starbucks France celebrated last week (July 1st) the opening of its 50th store in the country, with all the Starbucks high brass in attendance.  Located in the Disney Village at Disneyland outside of Paris, this store is the first “eco-responsible” … Continue reading

Permanent Changes arising from the Economic Crisis

Changes? What Changes? The ongoing worldwide economic crisis has created many obvious changes in behaviour, mostly focused on the effects of reduced funds. Whether it is the fear that makes a salaried person “tighten” his or her budget or someone … Continue reading

Roland Garros 2009 — Recycling of tennis balls

This year, Roland Garros and the French Federation of Tennis (FFT) have launched a programme (“Operation Balle Jaune“) to recycle the used tennis balls as part of a Sustainable Development program.  There are 14 million balls sold every year in … Continue reading