Should Your Brand Be Political? Here Is How To Navigate Through Brand Politics

The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to … Continue reading

The Uber Paradox and Fixing Uber’s Critical Achilles Heel

Did you notice how Uber has been in the press a lot over the summer? It just seems to be a magnet for media attention. This is partly because of its tendentious ethics, partly because of the huge numbers bandied … Continue reading

Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?

Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of … Continue reading Continue reading