Why Spelling Mistakes And Grammar Errors (Are Different And) Both Count!

Considering most computers come with spell checkers, it seems hard to imagine how an important document can ever have spelling mistakes. Not that my blog — with over 1300 posts — or my books are without mistakes, but when you have a … Continue reading

Brand Content – Express Meaning

There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising messages, write … Continue reading

Emotional and Winning Words

Wordsmithing remains a critical talent.   Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in.  If images and videos generally gain … Continue reading