Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

When AI Is About Artificial Interruptions – An Example of Voice Recognition and AI for Evil in an Automated Spam Call

You know those pestering calls you get where someone informs you, often with a foreign accent, that you’ve been in a car accident and are due some compensation…? It seems that these calls just continue to come despite the evermore … Continue reading

Why Spelling Mistakes And Grammar Errors (Are Different And) Both Count!

Considering most computers come with spell checkers, it seems hard to imagine how an important document can ever have spelling mistakes. Not that my blog — with over 1300 posts — or my books are without mistakes, but when you have a … Continue reading

How Many Email Addresses Should I Have? The Marketer’s Challenge

Has this question ever even crossed your mind? It’s possible you have just one email account and have never thought twice about it. But, for most of us, we probably have several email addresses? In fact, on average, we all … Continue reading

Someone Shared A Dropbox File With You… Is It Dangerous?

Everyone’s inbox is stuffed with untold amounts of spammy, scammy and risky emails. As we all continue to struggle to keep up with the communications coming in from all angles, even the most digitally savvy are not immune. Under the … Continue reading

Deezer – yet another phishing scam

In another spam scam, Deezer, Europe’s leading “music on demand” site (equivalent of LastFM), has been attacked.  They quickly reacted by sending out this mail (in French as it is a French based company), alerting its users that the offer … Continue reading

State of the Spam Business: Spam Pollution

State of the Spam BusinessHow many legitimate (non junk or spam) emails do you receive in your inbox? It may come as a surprise to you that only 3% of the world’s supply of emails are legitimate, at least that’s … Continue reading