Age 46? The joy of life begins now (says the Economist)

The Economist is one of those magazines where, you just hate to throw it out because, every page you turn, you risk finding yet another interesting article.  In terminology that should be rolling off marketers’ lips, that would mean “high … Continue reading

Permanent Changes arising from the Economic Crisis

Changes? What Changes? The ongoing worldwide economic crisis has created many obvious changes in behaviour, mostly focused on the effects of reduced funds. Whether it is the fear that makes a salaried person “tighten” his or her budget or someone … Continue reading

Finding a CRM Voice – The Right Values, Meaning & Frequency

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge … Continue reading

This Crisis will bring a Paradigm Shift on the Internet

Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The … Continue reading

Categorising my personal emails

I receive, I would estimate, about 35 non-work related more or less ‘old fashioned’ messages a day via the multiple communications services to which I am subscribed: hotmail, gmail, Facebook, Linkedin, etc. When taken alongside the 100+ mails received daily … Continue reading

Obamania Worldwide – The Dreams & The Reality

OBAMANIA & OTHER REFLECTIONS ON A SUNDAY MORNING The effect of the Obama victory overseas has been impressive. Much like the initial outpouring after September 11th, 2001, since November 5th, 2008, I have come across a newfound sense of support … Continue reading

Global Gender Gap 2008 Report – Who’s on Top?

The World Economic Forum have just released the results of the Global Gender Gap Report 2008. There are a few suprising facets to this WEF report, now in its third year, authored by Ricardo Hausmann, Director, Centre for International Development, … Continue reading